The Importance of Flowers

In these days of rapid change, new technology, and innovation – flowers seem a bit of a “has-been” bygone generation. Floral designs of today lean toward eclectic and brand naming, like Martha Stewart. Traditional flowers like a simple dozen roses, seems to have fallen by the wayside. A popular notion since the turn of the century, that flowers just don’t last, so why bother, send a plant – has pervaded the retail industry and flowers are being sold from the corner convenience store to the supermarket.

Let me propose to you, the importance of flowers, might mean the difference between a so-so date, where she can’t remember your name, and that, “wow” moment when the beauty and special moment go hand-in-hand to create a lasting memory and end up determining which flowers will be in her wedding bouquet and in your boutonniere. A moment, sealed in memory, fragrance, and long history between two members of a star-struck couple. From the flowers on the engagement cake, the single rose that just “appears” at the right moment, the amazing fragrance of fresh cut flowers on the dining room table, and the first cuttings of lilacs in springtime – we create moments with flowers to reminisce and bring back those times from what feels like oh-so long ago.

Bring home flowers today. Go home, put down your iPhone, turn on some old tunes, and let her know you haven’t forgotten those precious moments.